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Targeting by category
Ensuring that your ads appear on the most relevant sites.
 

Category targeting allows you choose the type of website on which you want your ads displayed.

Simply select the Content Categories that you’d like to target, and we’ll make your ad eligible to run on sites in those categories.

By selecting a category, your  ad will only appear on sites that have classified themselves in that same category.  For example, a publisher that has a mortgage website will classify his site in Finance, so if you do not select Finance as one of your selected categories, then your ad will not appear on his site.