Ad formats
Targeting
Additional info
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Pop-under ads are similar to pop-up ads, but
the ad window appears hidden behind the main browser window rather than
superimposed in front of it. As pop-up ads became widespread, many users
learned to immediately close the popup ads that appeared over a site without
looking at them. Pop-under ads do not immediately impede a user's ability to
view the site content, and thus usually remain unnoticed until the main
browser window is closed, leaving the user's attention free for the
advertisement.
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