Glossary
Just in case you needed to know.

Ad Box
An Ad Box is the space in which ads are displayed on a publisher’s website. 

Ad Rotation
Ad Rotation is the process in which ads are randomly selected from an Ad Pool and displayed in rotation. An Ad Rotation occurs on every impression.

Alexa Rank
Alexa Ranks are created by a subsidiary of Amazon.com and measure the traffic ranking of websites. The most trafficked site in the world has an Alexa Rank of 1. Some new websites and sites with very little traffic do not have an Alexa Rank. In addition, sites that are part of a larger domain do not always have an individual rating. For more information, go to www.alexa.com.

Campaign
Campaigns organize each of the advertiser’s different advertising projects into separate folders. Each campaign can have different ratings, preferences, prices, etc.

CPA
CPA stands for Cost per Action. Advertisers are only charged when a click results in a desired action like a purchase or a survey completion from the online user. Currently, LiveCents does not offer CPA.

CPC
CPC stands for Cost per Click. Advertisers are charged for each click an ad receives. Cost Per Click can be as cheap as US$0.01 per click or as much as US$100 per click.

CPM
CPM stands for Cost per Thousand Impressions. Impressions are the number of times the ad is displayed An advertiser is charged for every one-thousand times an ad is displayed regardless of the number of clicks or actions that result.

CPW
CPW stands for Cost per Week. Advertisers are charged a flat rate for advertising on a particular site(s) for a specified amount of time.

CTR
CTR stands for Click Through Ratio. The CTR is the number of times that an ad is clicked divided by the number of impressions. This percentage helps advertisers gauge the success of a particular campaign.

eCPM
eCPM stands for effective Cost per Impression. eCPM is calculated by dividing your total earnings by the total number of impressions in thousands. eCPM is a great way to gauge the success of a particular ad campaign.

Geo-targeting
Geo-targeting allows advertisers to advertise to a particular country or region.

Impressions
Impressions are the number of times the ad is displayed.

PhoText Ad
A PhoText ad is a selected image or picture that is displayed beside a relevant text ad.

Site-targeted
Site-targeted ads are displayed on a specific website(s) designated by the advertiser. This means that the advertiser chooses the site upon which where his or her advertisement appears.

Targeted Cost Per Click (RON) Ads
Targeted CPC (RON) Ads circulate through the LiveCents network until the ads receive a desired amount of clicks.

Text ad
A Text Ad is a written ad that has both a headline and a description. The headline can be a maximum of 25 characters (including spaces) and the description allows for a maximum of 70 characters. When a Text Ad is clicked, it takes the visitor to a URL specified by the advertiser.

Traffic
Traffic is the volume of unique online visitors a site receives on a regular basis.

Valid Targeted CPC (RON) Click
LiveCents defines a Valid Targeted CPC (RON) Click in a different way from many other ad serving companies. We do not count double clicks, clicks made by "bots" or other fraudulent clicks. As a result, if a fraudulent click is detected, it is not counted towards the total number of clicks purchased.